On this page of StockholderLetter.com we present the latest annual shareholder letter from HOOKER FURNISHINGS Corp — ticker symbol HOFT. Reading current and past HOFT letters to shareholders can bring important insights into the investment thesis.

 •  4/30/2025 Letter Continued (Full PDF)
 •  5/5/2023 HOFT Stockholder Letter
 •  5/3/2024 HOFT Stockholder Letter
 •  More "Home Furnishings & Furniture" Category Stockholder Letters
 •  HOFT Benford's Law Stock Score = 97

HOFT Shareholder/Stockholder Letter Transcript:

2025 Annual Report
hookerfurnishings.com

CREATING SUSTAINABLE VALUE FOR
SHAREHOLDERS IN AN EVOLVING MARKET
To Our Shareholders,
    Stay lean and efficient, allocating
resources with discipline
    Continuously learn, test,
and improve
As Hooker Furnishings celebrates its 101st year, we are proud to say that our founding principles remain more
relevant than ever: long-term thinking, principled leadership, and a focus on sustainable value creation. While
the external environment has remained turbulent, particularly in the home furnishings segment, we have
remained steadfast in our approach   choosing substance over shortcuts, and resilience over reaction.
We recognize that not all investors prioritize the long view. But for those who do, we want to provide a
transparent, compelling view of where we are   and more importantly   where we   re going. Below, we share
the actions we   ve taken to position Hooker Furnishings for pro   tability, growth, and long-term shareholder
value, even in a historically challenging period for our industry.
    Honor commitments,
act ethically, and lead with
transparency
    Support our employees
and communities with
compassion and care
    Drove double-digit Q4 order growth in Hooker
Branded and Domestic Upholstery
This isn   t just corporate-speak. It   s how
we   ve chosen to operate when confronted
with critical decisions   like exiting
unpro   table channels, resisting quick-   x
revenue, and redirecting resources to what
works. That discipline has enabled us to
remain stable and focused while others
retrench.
    Increased Sunset West orders by 16% expanding
distribution to the east coast
The Year in Review:
Resilience in Action
    Signed global licensing agreement with
Margaritaville, expanding brand reach across
categories and channels
We entered Fiscal Year 2025 with a realistic
view of market conditions   and a clear
resolve to drive pro   tability in place, not
wait for recovery. Despite extended macro
headwinds, including high interest rates,
a housing shortage, and stubbornly soft
consumer demand, we:
FY25 Highlights: Resilience, Results & Repositioning
    Developed a plan for $18-20 million in annualized cost savings, with full bene   ts expected in Fiscal
Year 2027, which ends January 31, 2027
    Gained 3-15 basis points of market share
in most divisions under legacy Hooker brands for
each of the    rst three quarters of Fiscal Year
2025 Q4 data pending, following four sequential
market share improvements in the year before,
according to an independent industry survey
HMI   s successful Drew & Jonathan Collection expanded this year
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modern casual furnishings.
Grounded in Principles.
Positioned for the Long Run
    Announced a $10 million cost
reduction plan mid-year, and
expanded it by another
$8-10 million in early Fiscal
Year 2026
Our decisions this year   and in recent years   have been
guided by our core values:
    Announced the exit of our Savannah facility in early Fiscal Year 2026, which we expect will save
$4-5.7 million once fully executed
    Invest in long-term value creation, not
short-term optics
Archives taps into a design trend mixing modern and
trending styles with historic elements. The 37-piece
collection layers rich and authentic materials such as
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and polished marble.
Deco-inspired elegance meets contemporary sophistication in the
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seamless joinery and constructed with durable powder-coated
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    Continued our 50+ year history of quarterly dividends

These actions weren   t easy, but they were essential. We believe our reduced cost base and more focused
structure put us in a stronger position to capitalize on future demand   and generate operating pro   tability
even in today   s environment.
Growth in a Down Market: Expanding Share and Reach
    International Expansion: With regionally tailored collections (e.g., Modern Country for the UK),
we are building a design-led strategy for key global markets
    Contract Consolidation: Merged H Contract and SLH under uni   ed leadership to maximize
efficiency while allowing us to capitalize on favorable senior living and resort development trends
Values in Action: Giving Back During Our Centennial Year
Even as we drove efficiency, we also invested in
growth. Our belief is simple: we can   t cut our way to
long-term success   we must innovate, differentiate,
and grow our share. Key initiatives included:
As we celebrated our 100th anniversary, we leaned into one of the pillars
that   s de   ned Hooker Furnishings for a century: community. Through
our    100 Acts of Kindness    initiative, and in partnership with retailers
throughout the US, our employees across the country supported
discreet local causes, resulting in nearly $250,000 in shared charitable
contributions. In addition, in a more locally focused activation, our
teams raised and donated $150,000 to hurricane relief efforts through
employee-led fundraising and community home furnishings sales.
    Hooker Branded & Domestic Upholstery:
Reimagined merchandising and marketing
strategies which led to double-digit order
growth in Q4 in those segments
    Sunset West: orders rose 16% versus
the prior year, with East Coast now
representing about 50% of shipmentscreating a true bi-coastal model
In a year marked by strategic transformation, this generosity was a powerful reminder: our values don   t shift
with market cycles. They shape the way we operate, build trust with customers and partners, and strengthen
our reputation with employees and communities alike.
    Market Share Gains: Independent data
con   rms 3   15 basis point market share
growth in most divisions under Hooker
Legacy brands for the    rst three quarters
(Q4 data pending), even as the upper
segment has contracted
Looking Ahead: Positioned for Durable Success
    Speed to Market: Delivered new products
within months   a    rst in our history, and a
powerful capability for the future
We envision a Hooker Furnishings that is:
As we enter Fiscal Year 2026, we   re optimistic   not because we expect immediate macro improvement,
but because we   ve realigned our business so that we are capable of thriving despite volatility. Our strategic
investments in product innovation, supply chain agility, digital capabilities, and global brand partnerships
position us well for growth.
    Leaner and faster
Unlocking New Markets:
International, Contract & Lifestyle Licensing
    More globally diversi   ed
    Deeply aligned with lifestyle trends and customer values
We took bold but measured steps to broaden our
addressable market:
    Global Licensing with Margaritaville: This
multi-tiered brand offers access to a loyal,
multi-generational audience through
residential, hospitality, and contract
furnishings. Full product launch set for
Fall 2025
    Capable of sustained pro   tability   regardless of near-term market cycles
The STAFFORD CHAIR from H Contract is a
conversation piece in every sense; it exudes modern
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wood back and stretcher. The silhouette is clean yet striking
with a plush tight seat and back.
We know we have more work to do and the challenges are signi   cant, including the
recent volatility created by reciprocal tariffs. But we   re energized by the progress
made, the engagement of our team, and the possibilities ahead.
Leadership Update: Honoring Paul Huckfeldt
At the close of Fiscal Year 2025, we offer our sincere thanks and deep gratitude to
Paul Huckfeldt, our CFO for the past 14 years, upon his retirement. As a valued

leader at Hooker for two decades, Paul helped guide us through major acquisitions, the COVID crisis, and
this recent transformation with steady wisdom and quiet con   dence. While we will certainly miss his dayto-day leadership going forward, we are pleased that Paul has accepted a new position as a member of our
company   s board of directors. This will allow our board and management team to bene   t from his many
years of experience and deep    nancial knowledge now and in the future.
Thank you for your trust and investment in Hooker Furnishings.
To mark the milestone of a century in business, Hooker
Furnishings partnered with our customers and employees in
2024 to impact 101 communities with    100 Acts of Kindness.   
We remain committed to earning it   quarter by quarter, and year by year.
The goal of our philanthropic campaign was to amplify our
culture of giving and enrich the lives of people in need in
meaningful ways. Overall, the company gave $250,000
in charitable donations, along with donating an additional
$150,000 to charities supporting relief for communities
devastated by Hurricane Helene. The hurricane relief money
was raised by employees through events and sales.
Jeremy Hoff, Earl Armstrong
Jeremy R. Hoff
Chief Executive Officer and Director
In October, our retail partners across the US launched a
variety of initiatives for Breast Cancer Awareness Month.
Through activities such as design competitions, in-store
giveaways of furniture pieces from our Susan G. Komen
Collection and survivor story highlights, they raised funds and
focused on education and support for breast cancer patients
and research.
Another philanthropic outreach, in partnership with Michiganbased retailer Gorman   s Home Furnishings, bene   ted
individuals with intellectual, developmental and physical
disabilities through the arts. HFC participated in an art
exhibition showcasing the work of 30 artists. We contributed
three designer furniture pieces for an auction during the
event, contributing to programs such as Soul Studio and Paint
a Miracle that help those with disabilities discover and express
their talents.
This US map shows over 100 locations where Hooker and its partners
engaged in an Act of Kindness for the community in 2024 to mark the
company   s 100th Anniversary.
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Home featured a giveaway of a Hooker Furnishings accent chest to
promote breast cancer awareness.
Earl Armstrong
Chief Financial Officer
Retail partner Nebraska Furniture Mart created a vibrant display
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cancer research and education.
About the Front Cover Photo:
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Westwood Collection epitomizes understated elegance and
refreshing minimalism with serene design elements such as
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comprehensive support to Western NC areas hit by
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 4/30/2025 Letter Continued (Full PDF)